SMALL SCALE. BIG VISION.

The words 'property development' are usually associated with apartments or (unfairly) shoeboxes. We do write about apartments. A lot. But increasingly, we write about townhomes, penthouses and other boutique property projects at the higher end of the market.

While these developments are often smaller in scale, our work is usually more complex. These projects have specific target demographics in mind, and a more refined story to tell, often through a more editorial style, including extensive interviews with architects, interior designers and landscape architects.

WE WROTE WORDS FOR…

Advertising
Agents books
Billboards
Brochure
Film
Floorplans
Interviews
Website Content

GEORGE + POWLETT

After working with Studio Brave on the brand for ICON, we partnered with the studio to develop the marketing material for their next prestigious project, George + Powlett. Inspired by the distinguished location, materiality and the architecture by Powell & Glenn, the copy focused on an interplay between structure and nature, and light and shade. Like the project, the language was simple, measured and meaningful.

BARRY ST

This townhouse project created by Milieu was about capturing the essence of its location: Brunswick. We worked with regular collaborators Studio Hi Ho on a questionnaire for potential buyers to help create the most desirable home possible, as well as a brochure and a broadsheet publication. Characteristic of both designer and developer, Barry St was refreshingly different to other property projects.

FAWKNER HOUSE

Melbourne's most exclusive location, one of Australia's best regarded architects, and only a handful of residences – Fawkner House represents the pinnacle of boutique property. We were brought on by the developer Beulah and the designer Grenade to talk to Rob Mills about his exceptional collection of residences. A rare project of uncompromised luxury.

OUR OTHER BOUTIQUE PROPERTY PROJECTS INCLUDE: