TRAVEL, TASTINGS AND TRAILBLAZERS

From the tropics to the Tasman, we’ve helped to share some of the richest and rarest experiences on offer around the country. Iconic wineries, acclaimed restaurants, boutique hotels and tourism bodies have all used our services to entice visitors.

We work with our clients to understand their brand strategy, their point of difference, their target market and their place on the landscape to write copy which resonates. That first sip on the lips, that big bite of local flavour, that feeling of escape – it's all part of our storytelling, and if we've done our job well, it should transport every reader.

WE WROTE WORDS FOR…

Brand Values
Brochure
EDMs
Social media
Stationery
Style Guides
Taglines
Website Content

MITCHELTON

We worked with Pop & Pac on marketing for the relaunch of Victoria's iconic Mitchelton winery. Infusing the copy with a consistent and elevated tone of voice for a new website, menus and in-room compendiums, our task was to bring together the various offerings (day spa, hotel, restaurant and art gallery) to tell its exceptional story. Multiple tastings were required to get the tone just right.

VISIT ALBURY WODONGA

We've collaborated with the Albury brand and design studio Kindred on many of their projects for regional clients, including the tourism department of AlburyCity. We began by helping Nixon Counsel on a brand strategy and new positioning, 'See Both Sides', and have since written two editions of the Official Visitors Guide and web copy. It's always a pleasure to head north and write about this beautiful part of the world.

L'BURGER

Could there be a tastier project than naming new burgers? That was the brief, along with brand values, a tone of voice guide, social strategy, website content and menu copy for L'Burger. Working alongside fellow burger aficionados at Malt, we helped to cook up just the right words to add a little je-ne-sais-quoi to this upscale burger restaurant in Hawthorn.

WE LOVE WRITING FOR HOSPO. SOME OTHER CLIENTS INCLUDE...