'Come to MAMA'
MAMA is the Murray Art Museum Albury – a new $11 million cultural institution that balances international touring exhibitions with the artistic identity of its surrounding region. We were proud to be a part of the launch of this exciting new endeavor, from helping to articulate the brand to writing copy for the launch.
This job involved several stakeholders, and our part began with Nixon Counsel, a brand consultancy we have worked with many times before for clients in Melbourne and regional Victoria. Together, we helped to craft the brand bible and to develop a tone of voice, which was integral to giving MAMA its distinctive, irreverent and engaging personality.