MULTIPLE STOREYS. MULTIPLE STORIES.

From skyscraper towers in the CBD to smaller-scale communities in the suburbs, Australia's embrace of apartment living has been impossible to ignore in recent years. Supporting each new apartment project is marketing, which sometimes reaches new heights of inspiration and sophistication. And sometimes not.

We're proud to have worked on those projects which have stood out in the market, writing language to match the creativity of our regular collaborative partners at design studios. Behind the façade are stories of architecture, innovation, heritage, sustainability and design.

Those are stories we've told many times, each in a unique way, from project names to glossy brochures. We relish the challenge, and the opportunity to talk with architects, developers and designers at the top of their game, and who fly in the face of cynicism to create projects which really mean something: home.

WE WROTE WORDS FOR…

Agents books
Brochure
EDMs
Floorplans
Interviews
Taglines
Video Scripts
Website Content

ST LEONARDS SQUARE

St Leonards Square by Mirvac led the charge for change in Sydney’s Lower North Shore. We worked with Grenade on the brand for this signature project, crafting positioning statements and writing copy for billboards, ads and a website. This was followed by copywriting for a lavish hardcover, leather-bound brochure and a limited penthouse brochure.

BRASSHOUSE

Self-titled is a brand and design agency which shares our passion for clear communication. In the case of Brasshouse, that meant copywriting for a beautifully embossed hero brochure, and writing the script for a video. As with all property projects, we balanced the design (in this case by Rothelowman) with the charms of the local area.

THE LONDON

The London is just one of many property projects we have worked on with Seesaw, a studio which values storytelling equally next to design. The copy for this project needed to demonstrate how a respect for a landmark Port Melbourne location informed the design of apartments, penthouses and a new neighbourhood wine bar.

YEP. WE'VE WRITTEN A LOT ABOUT APARTMENTS: